2010 NCKU Student Forum Invited Tittot Founder Heinrich Wang
Tainan, Taiwan, March 23rd, 2010
The third dialogue of 2010 NCKU Student Forum was held on March 18th, from 6 pm to 9 pm, in Cheng-Hsing Hall. The speech delivered by Tittot founder and New Chi Pottery designer Heinrich Wang received enthusiastic response from the audiences occupying the entire conference hall.
The renowned glass artist Heinrich Wang shared his thoughts and ideas on cultural and creative industries. He believed Taiwan’s cultural and creative industries, including glass, pottery and porcelain, must compete with international century-old brands. Since it takes a hundred year to give birth to a popular brand, they must think how to step across the threshold or barrier of two or three hundred years.
Mr. Wang said, when we go shopping, the so-called brand effect often comes into play. We are not only buying an item, we are also buying the stories accumulated behind it. A brand has many cultural and historical tales. From rising in Paris in the 1920s to be featured in film, Gabrielle Bonheur "Coco" Chanel is an excellent example.
Cultural and creative industries require routes. Industry is different from personal business because it is a group business operating under organizational framework. In Taiwan and even in China, many people are making glass. However, due to false customer level, they may sell for only RMB$500. Under this vicious cycle, the manufacturers will never elevate the quality and creativity of the products.
Without proper routes, craft industries can only compare price instead of quality. Mr. Heinrich Wang recalled visiting a department store in Beijing the year before last. It was filled with international brands, hoping to create different style and atmosphere of the mall. The image of a shopping store depends on support of excellent brands. Because the department store has very limited space, it only accepts few commodities of international brands. Routes are very important because they attract good customers and offer good market.
To be successful, cultural and creative industries require excellent products as well. The century-old shops have products that are well-developed. To develop a product needs time, money and energy which we all lack. We cannot compare to the experience and records they accumulated for the past hundreds of years. They know which commodities are best sellers, keeping 80% of successful products and trying 20% of new products. However, we are complete strangers on the market. We guess to challenge the possible. How much we can devote into this business is a crucial element to success.
In addition, Taiwan’s cultural and creative industries or all cultural and creative industries are facing the greatest problem, which is the lack of team. In the past, an individual would make the products by himself, but creative industries are actually teams’ work where one understands development, one understands manufacture, one understands management, one understands finance and one understands marketing. Thus when we face the distance of two or three hundred years, we may shorten the time of product development and have a chance to compete with these century-old shops in the market on equal footing.
“From the era of agriculture to the era of processing, and then to the era of express, the fourth wave of cultural and economic miracle may be cultural and creative industries. However, the implementation of the cultural and creative industries is a question we need to consider,” said Heinrich Wang, one of the three renowned glass masters in the world.
The third dialogue of 2010 NCKU Student Forum was held on March 18th, from 6 pm to 9 pm, in Cheng-Hsing Hall. The speech delivered by Tittot founder and New Chi Pottery designer Heinrich Wang received enthusiastic response from the audiences occupying the entire conference hall.
The renowned glass artist Heinrich Wang shared his thoughts and ideas on cultural and creative industries. He believed Taiwan’s cultural and creative industries, including glass, pottery and porcelain, must compete with international century-old brands. Since it takes a hundred year to give birth to a popular brand, they must think how to step across the threshold or barrier of two or three hundred years.
Mr. Wang said, when we go shopping, the so-called brand effect often comes into play. We are not only buying an item, we are also buying the stories accumulated behind it. A brand has many cultural and historical tales. From rising in Paris in the 1920s to be featured in film, Gabrielle Bonheur "Coco" Chanel is an excellent example.
Cultural and creative industries require routes. Industry is different from personal business because it is a group business operating under organizational framework. In Taiwan and even in China, many people are making glass. However, due to false customer level, they may sell for only RMB$500. Under this vicious cycle, the manufacturers will never elevate the quality and creativity of the products.
Without proper routes, craft industries can only compare price instead of quality. Mr. Heinrich Wang recalled visiting a department store in Beijing the year before last. It was filled with international brands, hoping to create different style and atmosphere of the mall. The image of a shopping store depends on support of excellent brands. Because the department store has very limited space, it only accepts few commodities of international brands. Routes are very important because they attract good customers and offer good market.
To be successful, cultural and creative industries require excellent products as well. The century-old shops have products that are well-developed. To develop a product needs time, money and energy which we all lack. We cannot compare to the experience and records they accumulated for the past hundreds of years. They know which commodities are best sellers, keeping 80% of successful products and trying 20% of new products. However, we are complete strangers on the market. We guess to challenge the possible. How much we can devote into this business is a crucial element to success.
In addition, Taiwan’s cultural and creative industries or all cultural and creative industries are facing the greatest problem, which is the lack of team. In the past, an individual would make the products by himself, but creative industries are actually teams’ work where one understands development, one understands manufacture, one understands management, one understands finance and one understands marketing. Thus when we face the distance of two or three hundred years, we may shorten the time of product development and have a chance to compete with these century-old shops in the market on equal footing.
“From the era of agriculture to the era of processing, and then to the era of express, the fourth wave of cultural and economic miracle may be cultural and creative industries. However, the implementation of the cultural and creative industries is a question we need to consider,” said Heinrich Wang, one of the three renowned glass masters in the world.
Click Num:
Share
