A workshop on creative design thinking is currently taking place at the Institute of Creative Industry Design (ICID), National Cheng Kung University (NCKU), Tainan, Taiwan. This 7-day workshop consisting of both theory and practical sessions, is being conducted by professors, designers, and entrepreneurs. The workshop, db.BootCamp, featuring design and business thinking will equip the participating students with practical-based courses and opportunities to co-work with the people in the business. The students include not only local students at NCKU but students from Tokyo University in Japan, and Shantou University in China. A total of three companies representing the life industry in Taiwan - Strauss (有情門), Hermin (和明紡織), and Lichen (捷利國際餐飲) - are involving in the courses and coaching. They are interested in either new marketing strategy or new service system to reach more customers. The students are divided into three groups accordingly to explore the transformation of traditional industries when facing the challenges of globalization. Home life, food culture and contemporary life style are also investigated in the workshop. The BootCamp was initiated by the ICID, NCKU, in 2014, as the first program of db school, according to ICID Director Prof. Shuenn-Ren Liou. He said, "In db school, we'd like to combine the resources from the college of design and the college of business and bridge the industry and education from business insight to innovation." With the help from the tutors, the students investigated into the business and apply not only design thinking but business thinking to integrate mindset, talents and resources in solving the problems. On the last day of BootCamp, July 18, students presented their projects to the entrepreneurs.